Does fresh content improve google rankings?
Posted on 01. Dec, 2011 by scott in google rankings
Does fresh content improve the google rankings for your website?
The answer is generally yes.
The recent changes to google’s algorithm has given weight to websites that:
- publish frequent unique content
- share it widely across a social media presence
In our experience, daily blogging is the most efficient way to add value to the web and also rank your web pages on google. Of course, that is assuming you are:
- blogging about the topic people are searching for (“keyword phrase”)
- optimising your blog content for those keyword phrases
We must also make it easy for people to share the content by providing social media sharing buttons prominently displayed on each blog entry.
In addition, we must have a comprehensive social media presence across the Web, to be able to share our own work across all these properties and give it exposure.
If it’s great stuff, people will naturally share it and word-of-mouth should kick in nicely.
Google should recognise all the votes for your stuff, and give it even more weight in search results.
This is how fresh content may improve your google rankings.
About scott
Scott is a Master of Entrepreneurship (Otago, 2008) and Dunedin New Zealand online marketing consultant. With 25 years experience in the marketing industry, and a bold mandate of being an "early adopter," Scott regularly blogs, videos, podcasts and status-updates juicy tidbits of value about his online marketing experiences. Follow him today.
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