Google continues to maintain its lead as the most visited website in New Zealand, followed closely by facebook. Google NZ has a 8.3% visit share and facebook 6.8%. Just to put it into perspective for New Zealanders, trademe has a 3.3% visit share followed by youtube at 2.9%.

http://www.hitwise.com/nz/datacentre/main/

Thus a best online marketing strategy continues to include being on the top of google to generate traffic to our Web properties. As far as developing trust and credibility, a full presence on social media sites including facebook, trademe and youtube also increase the probability that we will “be there” when our friends and prospects go looking for us.

Our suggestion, if you are not already there, is to setup a facebook page, a trademe business listing and a youtube channel. Facebook and youtube are free. Trademe charges a fee but it is pretty inexpensive.